Lead Retrieval Archives - A2Z Events https://mya2zevents.com/blog/category/lead-retrieval/ Mon, 20 Nov 2023 23:19:33 +0000 en-US hourly 1 https://wordpress.org/?v=6.4.2 3 Trade-show Lead Retrieval Devices for Better Lead Capture https://mya2zevents.com/blog/lead-retrieval-devices/ https://mya2zevents.com/blog/lead-retrieval-devices/#respond Mon, 11 Nov 2019 19:51:00 +0000 https://gtrnow.com/?p=5381 In today’s technological world, it can be overwhelming to make decisions when it comes to the gadgets, software, and apps available at our fingertips. Each exhibitor in the event industry has different expectations and needs when it comes to their trade-show experience, and how they prefer to approach lead retrieval. For some exhibitors, speed and […]

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In today’s technological world, it can be overwhelming to make decisions when it comes to the gadgets, software, and apps available at our fingertips. Each exhibitor in the event industry has different expectations and needs when it comes to their trade-show experience, and how they prefer to approach lead retrieval. For some exhibitors, speed and ease of use is a top priority. Some are drawn to the familiarity and quick implementation of using mobile apps, where other conferences call for attendees to have their personal devices free for other purposes during the trade-show. Certain exhibitors want the most cutting-edge technology no matter the cost, and some have strict budgets that guide their decisions. Thankfully, with today’s overwhelming options come numerous solutions.

Today, we’ll cover three trade-show lead retrieval devices for better lead capture – MicroScanners, Mobile Apps, and ProScanners.

MicroScanners

microscanner lead retrieval device
  • Unlimited Scans
  • Add Custom Qualifiers

MicroScanners are arguably the easiest, most straightforward way to collect information from attendees. These light, budget-friendly scanners are a top choice for exhibitors wanting a simple, streamlined experience with reliable performance. The scanners are so compact and lightweight you can wear them around your neck or wrist and easily collect information from the potential client’s barcode in one quick scan. While we think this makes for a bold fashion statement (we haven’t been invited to New York Fashion Week just yet, but we’re confident that the invitation is coming), the scanners are more than just a pretty face. MicroScanners can incorporate custom sales qualifiers to get the most valuable prospects and leads at the top of your list. The information is securely collected, uploaded, and shared with exhibitors through a custom database. The downside of MicroScanners is that because of their simplicity, they don’t have the features that ProScanners and Mobile Apps offer such as the ability to add notes or to search and review leads instantly. MicroScanners are a great choice for exhibitors wanting a quick, reliable scanning experience that’s budget-friendly and hassle-free.

Mobile App

lead retrieval mobile app
  • Unlimited Scans
  • Add Custom Qualifiers
  • Add Notes
  • Add Media
  • Access Leads in Real-Time
  • View, Edit, or Delete Leads

Another option is using a fully-featured lead retrieval app. The lead capture app is available for download on your personal iPhone or Android mobile phone or tablet and offers a familiar experience for both attendees and exhibitors as they use their own phone for the lead retrieval process. A QR code that is uniquely tied to each attendee is scanned on your exhibitor’s device through the app and is instantly collected and stored. This option makes for easy integration and enhanced features, such as real-time reporting data so that you can contact important leads quickly and even push information to the web. The downside to app integration is that exhibitors personal device’s are tied up during your event, and you are limited to the amount of devices you can scan on based on the amount of licenses you buy. However, to most people, this is a minimal inconvenience for the technology trade-off.

ProScanners

proscanner lead retrieval device
  • Unlimited Scans
  • Add Custom Qualifiers
  • Add Notes
  • Add Media
  • Access Leads in Real-Time
  • View, Edit, or Delete Leads

Finally, there’s the ProScanner. This product is the next level, best of both worlds option for those wanting the best technology available in an easy to use format. You not only get the ease and speed of use you get from the MicroScanner, you also get added in features such as real-time custom qualifiers and familiarity of the Mobile App. Obviously, this premium product comes at a higher price point, but is ideal for those who do not compromise when it comes to the latest technology for their events.

The great news is, all three lead capture scanner options have numerous benefits for both your exhibitors and attendees, and we’re here to help you find the best option for your next conference.

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What is Lead Retrieval and Why is it Important? https://mya2zevents.com/blog/what-is-lead-retrieval-and-why-is-it-important/ Fri, 17 May 2019 19:51:00 +0000 https://gtrnow.com/?p=3532 In business, productivity and efficiency are essential. That’s no different at conferences and tradeshows. You know the old saying, “time is money.” That sentiment is most accurate when it comes to capturing and following up on leads at an event. The stakes are high as companies invest significantly to exhibit and sponsor at events. It’s […]

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In business, productivity and efficiency are essential. That’s no different at conferences and tradeshows. You know the old saying, “time is money.” That sentiment is most accurate when it comes to capturing and following up on leads at an event. The stakes are high as companies invest significantly to exhibit and sponsor at events. It’s crucial to quantify success and get the highest return on investment: efficiently collecting and following up on all captured leads. However, how can you be efficient when you’re speaking with hundreds of people in one day? You won’t have time to sort through business cards and jot down notes for each one. It will get messy in a hurry and be tough to organize. Enter lead retrieval technology!

What is lead retrieval?

Lead retrieval is a technology for capturing, qualifying, and following up on sales leads generated at a conference or tradeshow.

How does it work?

It starts with an event planner and a lead retrieval technology provider – like us! This partnership connects the attendee database with the lead retrieval technology in a secure manner – GDPR is no joke, and it’s essential to be compliant in 2019. Attendee data is incredibly sensitive, private information which generally includes the following data:

  • Name
  • Company
  • Title
  • Phone Number
  • Email
  • Country
  • Barcode #
  • Shoe Size (Just kidding!)

This data is included on a printed badge – partially or entirely – and was provided when attendees registered for the event online. As an attendee walks the event floor they speak with various exhibitors. If they find something of interest at the booth, they allow their badge barcode or QR code to be scanned with the lead retrieval device. This scan collects data from the barcode allowing the exhibitor to qualify, prioritize, and follow up with leads after the event concludes.

lead retrieval app scanning badge screen

Scan the Badge

lead retrieval app qualifiers screen

Qualify the Lead

lead retrieval app add notes screen

Attach Notes

follow up with scanned lead

Follow up

What kind of lead retrieval devices are there?

For the most part, these are small handheld devices or personal mobile devices with a lead retrieval app installed for capturing leads.

microscanner lead scanning device option

Microscanners

Small and simple, these one click scanners are the most basic option for scanning badges.

proscanner lead scanning device option

Proscanners

The latest in scanning technology, the Proscanner speeds up the scanning process.

mobile app lead scanning device option

Mobile Apps

Download the lead retrieval app on your mobile device and start scanning badges.

RFID lead scanning device option

RFID

Automatically captures leads of everyone who visits the booth without having to scan.

Why offer lead retrieval at your next conference or tradeshow?

  • Increased exhibitor and event ROI
  • Advanced data insights for exhibitors and event planners
  • No more fumbling with business cards and messy data
  • Allows for quick follow up of scanned leads – personal or automated
  • Integrated with the exhibitor’s CRM software
  • Environmentally friendly
  • To comply with GDPR Regulations
  • Provides an additional channel for event monetization

In the end, exhibitors expect to spend their time at their booth in meaningful ways – networking, meeting people, and growing their business. When provided with a proven and efficient lead capture device that improves their event experience and makes them more productive, they will want it.

If you’d like to learn more about lead retrieval or how we can help with your next event, get in touch with us here.

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